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HBO’s ‘Euphoria’ Leads Gen Z Social Media Searches for Makeup Looks

Maddy, Ru, Kat, Cassie & Jules' dramatic cosmetics such as bold eyeliner and face jewels are trending for 2022.

Taking inspiration from makeup eye gems to bold swipes of highly-pigmented liner favored by Gen Z, new consumer marketing research revealed that HBO's “Euphoria” is the most inspirational TV show for the world’s makeup looks and fashion choices. The study by market research firm Uswitch reviewed Google search data from the last 12 months to discover the most inspiring TV shows and characters for clothing and beauty looks. According to the report, there were over 1.3 million comb...

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